Three Crowns Milk, Nigeria’s dairy brand and product from the stable of FrieslandCampina WAMCO, has commenced its search for 2019 Mum of the Year.
This year’s edition, just like last year, will crown three Nigerian mothers as winners of the competition and reward them with an all-expense-paid trip to Dubai.
The Marketing Manager, Three Crowns Milk, Omolara Banjoko, has said that the Three Crowns Milk Mum of the Year campaign has come to be recognized as the leading campaign dedicated to celebrating Nigerian mothers.
She confirmed to journalists in Lagos that the competition was designed to put the spotlight on mothers by recognizing the unique role they play in ensuring healthy nutrition for the family.
“As a brand, Three Crowns Milk cares for mothers’ hearts so that they can in turn care for their families. This is the essence of Mum of the Year campaign.
“One of the key things that we have identified is that the foundation of any family and heart of every home is the mother and for her to be a solid foundation, she needs to stay fit and healthy which is what Three Crowns Milk helps her achieve.
“We strongly believe that if the pillar of the house, the mother is healthy, the whole family would be happy,” Banjoko said.
The three winners of Three Crowns Mum of the Year competition will be rewarded with an all-expense-paid trip for themselves and three members of their families to Dubai.
They will also win one year’s supply of Three Crowns Milk, while others would win consolation prizes, including kitchen makeover and a range of Three Crowns Milk products.
Three Crowns Mum of the Year campaign debuted in 2015 when Olamide Olaleye emerged winner, followed by Nkechi Brayila who won in 2016, while Oluwakemi Longe was crowned Mum of the Year in 2017.
To commemorate its 30 years anniversary in 2018, Three Crowns raised the stake of the competition by awarding the grand prize to three winners; Jennifer OtoGod, Pauline Pambolo Daniel and Adaobi Okonkwo.
They were each rewarded with an all-expense-paid-vacation to Dubai with two members of their families and a year’s supply of Three Crowns Milk.
Banjoko announced that this year, family and friends only need to follow three simple steps: “BUY, WRITE and SUBMIT” to participate in the competition.
“Interested participants are expected to buy a range of Three Crowns Milk products; either two units of 350g refill pouch, six units of Evap 160g or two rolls of 12g sachet.
They are then to write a short story on why their mum is the best and deserves a grand holiday.
“The story (write up), names, pictures of nominated mums alongside empty packs of the Three Crowns Milk products will then be submitted to the brand website or on WhatsApp 08036847790 or in selected stores” Banjoko explained.
She said that nominations could be made in person or through friends and family, adding that the more you buy and submit, the better your chances of being shortlisted to win.
All entries received would be screened while shortlisted contestants would be invited for the grand finale for a competition to determine the winners of the 2019 competition. The judges for this year’s edition of the grand finale include top Nigerian celebrities and popular fitness coaches.
Since 1988, Three Crowns Milk has nourished consumers in ways that promote healthy eating habits and active lifestyles so that mothers and their families remain healthy.
A heart-friendly milk, Three Crowns Milk is the only Nigerian dairy brand, endorsed by the Nigerian Heart Foundation as it continues to celebrate every mum as the heart of the home.