Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign

three crow family dance offIn another bold, unique and very exciting move, Three Crowns is showering love on mothers through a challenge themed ‘Family Dance Off’.

The Challenge

The challenge will hold all through the month of September, 2020.

In line with the new normal occasioned by COVID-19, it will be staged digitally.

Giving details of the challenge, Three Crowns Marketing Manager, Omolara Banjoko, explained that a dance choreography in traditional attire will be showcased on the brand’s social media handles as a guide.

Consumers online will then recreate their own video. The video has to feature their mums and family members. They are to perform their own dance steps in their preferred attire.

“Posted and properly tagged videos will be collated and judged to reveal top five (5) entries.

“These entries will be selected and posted on the brand’s page for followers to pick the top three (3) winning families,” Banjoko explained.

Jara Reward

According to her, entries will be judged based on synergy and creativity of the routines. Jara reward for participation, freebies and offline shopping vouchers are guaranteed for winners.

jara campaign family dance off

Recently, Three Crowns unveiled “Jara to the Heart of the Home” campaign. It is a campaign that showcases its unique care for all mothers across trade channels including the open retail market and neighborhood stores in Lagos, Abuja, Ibadan, Ilorin, Aba, Benin and Enugu till October 2020.

To participate in the campaign, shoppers are required to buy products worth 3,000 Naira or 5,000 Naira.

Also, this has to be within a selection of Three Crowns product range. The refill pouch, big family pack refill pouch and evaporated milk in cans.

Participants will win free sachets of milk and lots of gifts. This offer is valid while stocks and gifts last.

Family Dance-off Challenge

The Family Dance-off Challenge is a special part of the campaign that highlights Three Crowns’ care for the heart.

Particularly, mums’ hearts is the focus; while inspiring different things which a healthy heart can do.

Chioma Otisi-Igwe is the Brand Manager Three Crowns and she highlighted why the company is organising the Family Dance Off.


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It is among other things, “an expression of the brand’s desire to keep mums hearts healthy through an active lifestyle and a healthy nutrition. Similar challenges like it have always been among the features of the brand’s annual Mum of the Year, MOTY campaign”.

She also emphasised that Nigeria’s very rich culture, particularly its various attire, is a very significant part of the Family Dance Off.

Three Crowns is a leading Nigerian milk brand. It is from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years.

The Company believes that milk is an essential nutrient for every individual.

Three crown jara campaign and family dance offIt is Nigeria’s leading low cholesterol milk brand and it has nourished mothers and their families for more than 30 years. It contains essential vitamins and minerals that support their well-being.

Three Crowns is the first milk brand to show care for mothers and acknowledges the important role they play in the family.

Also, the brand recognises the need for mothers to be taken care of, as primary care givers.

It believes this will positively impact the care they give to their families.

As a result, the brand has given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.

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