Skincare giant NIVEA, known for its trusted skin and body care products, launched its latest sunscreen, NIVEA SUN Protect & Moisture Sun Cream SPF50 at Sol Beach, Lagos on Sunday.
Hosted by content creator Bukunmi “Kie Kie” Adeaga-Ilori and broadcaster Gbemi Olagbegi, the event was not just a celebration of beauty but a bold reminder about the importance of sun protection for all skin types, especially in Nigeria’s tropical climate.
Both hosts shared candid skincare experiences, reflecting on how inconsistent sun protection affected their skin in the past. Their stories set the tone for a day of skin education, fun, and self-care.
Guests were treated to a blend of entertainment and insight, from dance competitions and live testimonials to a Q&A session and the official product unveiling.
About the product: What makes Nivea Sun stand out?
NIVEA SUN Protect & Moisture Sun Cream SPF50 is designed to offer high, broad-spectrum protection against UVA and UVB rays, making it ideal for daily use in hot climates like Nigeria.
Some Key Features Of Nivea Sunscreen
✅ SPF50 high protection to guard against sunburn, premature ageing, and skin damage
💧 Deep moisturisation to keep skin soft, hydrated, and smooth even under the sun
💦 Water-resistant formula, perfect for outdoor fun or beach days
🌱 Skin compatibility dermatologically approved, even for sensitive skin
🧴 Light, non-greasy texture that absorbs easily without leaving a white cast
According to NIVEA, the product is suitable for all skin tones and is enriched with Vitamin E. It helps protect the skin from the drying effects of the sun while supporting its natural defence barrier.
More Than Just A Launch
Fiyin Toyo, NIVEA’s Marketing Director for Central, East, and West Africa, described the event as starting a bigger conversation.
Also Read: Number 1 Global Skincare Brand Launches Eucerin Range Of Products In Nigeria
“It’s more than a sunscreen launch,” she said. “It’s about preserving your glow, protecting your health, and shifting mindsets. Nigerians — both men and women — need to understand that sunscreen isn’t optional. It’s essential.”
Toyo also addressed common misconceptions about sunscreen:
“Sun protection is not a luxury. It’s not just for vacations or people with lighter skin. Everyone under the sun needs it — especially in Africa.”
She urged attendees to reapply every 2–3 hours when out in the sun for optimal protection and encouraged them to test the product and ask questions.
Skincare, Connection, And Community
Toyo added that NIVEA is also trying to combat social isolation, using brand events to unite people around wellness and shared experiences.
As the sun set over the waves, guests opened up about their daily routines and their growing awareness of skincare.