United Africa Company, UAC Food Limited, one of Nigeria’s leading manufacturers and marketers of tasty and satisfying convenience foods, such as Supreme Ice Cream, Gala Sausage Roll, and Swan Water, has made yet another milestone in her history with the relaunching and rebranding of Supreme Ice cream.
Supreme Ice cream, one of Nigeria’s household beverage products, now spot a new and vibrant look.
Interestingly, the brand maintains the same rich and creamy taste that you know it for.
With over 150 years of existence, UAC Foods Limited, a subsidiary of UACN PLC, the creators of Mr. Biggs, has continued to satisfy Nigerian consumers with incredible products.
Out With The Old, In With The New
Most importantly, the famous ice cream comes in three flavors, Vanilla, Chocolate, strawberry, which have taken a new refreshing and urban look.
Dele Ajayi, the Managing Director of UAC Foods Limited, said that the ice cream rebranding is a testament that shows the unfailing dedication to providing unique and delicious ice cream.
“We mark a testament to the continuous drive for improvement with the refreshed look of our leading brand, the vanilla, chocolate, and strawberry flavor of our leading brand.
“This shows our unfailing dedication to providing unique and delicious ice-creams to our beloved consumers.”
“This refreshed look is an answer to our consumers’ desire for a brand that suits their taste as the world revolves around a more modern and urban entity.”
Consumers’ Satisfaction
Also, Adebola Williams, the General Manager Marketing, UAC Foods Limited, said that the “rebranded ice cream is a product of rigorous research” to satisfy the consumers’ desire.
“Today’s consumer is ever dynamic in a continuously changing market. They are continuously looking for a product that speaks to who they are and offers new experiences.
“Following deep consumer and trade research, we realise that we have to be bolder and modern with our brand.
“We need to be proud of who we are and make sure that our logo is front and center. We also need to make sure that our packaging reflects the lifestyle and aspirations of our consumers,” he said.
Also, Ms Williams said the new look also comes with a logo and label design, and it is now available in white tubes, and the market is already feeling its impact.
Furthermore, reacting to the rebrand and the relaunch, Samuel Amoforitse, the executive director of manufacturing, UAC Food Limited, said that the rebrand, which is a product of two -years of hard work, is already in high demand from the consumers,
“Today, I am super excited that what started about two years ago is coming to fruition.
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First, the initial feedback from traders is mind-blowing. And then as a manufacturing person, I am already feeling the pain because right now the demand is astronomical,” he said.
Also, Oluwaseun Shoyelu, a Franchisee, noted that the old packaging wasn’t so effective because it’s been long in the market.
For him, the new package fits quite well with the quality of the product.
Rich Tasty Creamy Blend
Furthermore, the rebranded Supreme Ice-cream has a rich, tasty ice cream blend that provides fun-filled, exciting adventure.
Trust me, and it is as delicious as the packaging. What’s more?
Also, it comes in delicious flavors -strawberry, vanilla & chocolate. I had the strawberry & vanilla variant and was spoilt for choice.
It was that yummy!
You can buy it at your neighborhood Supermart at a pocket-friendly price.
Follow @supremeicecreamng on Instagram and Facebook for more yummy updates.
