Three Crowns, Nigeria’s leading low cholesterol and heart-friendly milk, has announced the start of ‘Jara’ campaign.
Jara campaign will deliver more value to consumers, It will reward mums who have done well by their families in the face of COVID-19 challenges.
The ‘Jara’ campaign will run simultaneously across all trade channels. These are the open retail market and neighborhood stores in Lagos, Abuja, Ibadan, Ilorin, Aba, Benin and Enugu till October 2020.
How To Participate
To participate in the campaign, shoppers are required to buy products worth 3,000 Naira or 5,000 Naira within a selection of Three Crowns product range, including the refill pouch, big family pack refill pouch and evaporated milk in cans; to win free sachets of milk and lots of gifts.
This offer is valid while stocks and gifts last.
Get More Value
According to the Marketing Manager, Three Crowns, Omolara Banjoko, the brand aims at ensuring mothers in particular and other consumers of Three Crowns milk get more value for their purchase – that is the ‘jara’ which means ‘extra.’
“‘Jara’ is our ‘Thank you’ from Three Crowns to all purchasing mums. It is in recognition pf all they do for their families, especially in these uncertain times, which have impacted the spending power of many families to provide adequate nutrition,” Banjoko said.
“If a consumer buys 3,000 Naira or 5,000 Naira worth of products within the refill pouch, big family pack refill pouch and evaporated milk in cans range, they would instantly receive gifts and extra milk at no extra cost,” Banjoko further explained.
Also, Three Crowns brand ambassadors would be stationed at retail stores. They would reward shoppers that buy within the specified assortments.
According to the company, there are other rewards.
Also, there would be consumer activation on certain days of the week. It is an extension of the campaign aimed at creating excitement at the retail outlets.
At these outlets, shoppers can also buy to participate in the “Plan a Healthy Breakfast or Smoothie Puzzle Challenge”.
Shoppers who participate in this challenge are required to create a healthy breakfast or smoothie within a time frame to win exciting gifts.
Digital Savvy Fans
Also, digital savvy Three Crowns’ fans are also not left out.
The ‘Jara’ campaign includes product puzzles for Three Crowns evaporated and powdered milk, cooking sessions and an exciting family dance series.
Giving more details, Three Crowns’ Brand Manager, Chioma Otisi-Igwe, said each activity would be posted on the brand’s social media stories.
“We encourage people to participate with their friends and family members to win exciting prizes which include product freebies and shopping vouchers.
“During the campaign, there will be an Instagram live cooking session. It will offer an opportunity to mums and their families to prepare healthy breakfasts with chefs.
You may also find our article on Milk In The Diet Of The Nigerian Child: The Untold Benefits helpful.
“Entries will be judged based on creativity and meal presentation, and rewarded with shopping vouchers and other exciting gifts.
“In September, there will be a digital Family Dance Off.
“The dance will feature choreographed dance in traditional attire will be created and posted.
“Consumers will then be asked to recreate the video showing their mums and family members representing their tribe.
“Posted and properly tagged videos will be collated and judged to reveal the top five (5) entries. They will be selected and posted on the brand’s page for followers to pick the top three (3) winning families.
“Entries will be judged according to the synergy and creativity in each dance routine created.
Freebies and shopping vouchers are guaranteed.”
Memorable Half Year
Banjoko excitedly appraised the entire campaign.
“Through this campaign, we will be highlighting and elevating how Three Crowns cares for the heart and in particular, mums’ hearts, as Three Crowns milk continues to inspire and engender different things a healthy heart can do.”
The Jara campaign will run till October 2020. It promises to make this second half of the year memorable for all its consumers.
Three Crowns milk is a leading Nigerian brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company.
The Company believes that milk is an essential nutrient for every individual.
Three Crowns has nourished mothers and their families for more than 30 years. It contains essential vitamins and minerals that support their well-being.
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