This Three Crowns Family Dance Off ‘Jara’ Campaign’ Is For You

Three crown jara campaign and family dance off

One of the fun things we do at home is dancing. But has it ever occurred to you that you could get a reward for doing a family dance?

Yes! All it takes is just for you to dance.

Interestingly, this opportunity is coming to every mum and their family members this September.

It is a reward by Three Crowns, Nigeria’s leading low cholesterol and heart-friendly milk, as it takes it care for Nigerian mums to another level.

It is a Family Challenge themed: “Family Dance Off”.

The challenge will hold all through the month of September, 2020.

It will be staged digitally (online), in keeping with the new normal occasioned by COVID-19.

Entries Requirements

According to the Three Crowns Marketing Manager, Omolara Banjoko, families will first watch a dance choreography in traditional attire which will be showcased on the brand’s social media handles.

This will serve as a guide.

Consumers online will then be invited to recreate their own video. This video will show their mums and family members performing their own dance steps in their preferred attire.

“Posted and properly tagged videos will be collated and judged to reveal top five (5) entries which will be selected and posted on the brand’s page for followers to pick the top three (3) winning families,” Banjoko explained.

She said entries would be judged based on synergy and creativity of the routines.

“Jara To The Heart Of The Home”

Also, freebies and offline shopping vouchers are guaranteed for winners.

Three Crowns recently unveiled “Jara to the Heart of the Home” campaign.

Through the campaign it showcases its unique care for all mothers across trade channels.

These channels are the open retail market and neighborhood stores in Lagos, Abuja, Ibadan, Ilorin, Aba, Benin and Enugu till October 2020.

Basically, shoppers are required to buy products worth N3,000 or N5,000 within a selection of Three Crowns product range to participate in the campaign.

These Products are the refill pouch, big family pack refill pouch and evaporated milk in cans.

jara campaign family dance offAlso, participants stand a chance of winning free sachets of milk and lots of gifts.

This offer is valid while stocks and gifts last.

Care For The Heart

Also, the Family Dance-off Challenge is a special part of the campaign that highlights Three Crowns’ care for the heart and, in particular, mums’ hearts; while inspiring different things which a healthy heart can do.


Related: Milk In The Diet Of The Nigerian Child: The Untold Benefits


The Brand Manager Three Crowns, Chioma Otisi-Igwe, gave insight into what the family dance is about.

She said the Family Dance Off is “an expression of the brand’s desire to keep mums hearts healthy through an active lifestyle and a healthy nutrition”.

According to her, similar challenges have always been among the features of the brand’s annual Mum of the Year, MOTY campaign.

“Nigeria’s very rich culture, particularly its various attire, is a very significant part of the Family Dance Off,” she says.

Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO.

The Company believes that milk is an essential nutrient for every individual.

Also, Three Crowns milk contains essential vitamins and minerals that support well-being.

The brand recognises that taken care of mothers positively impacts the care they give to their families.

Get more resource on motherhood here

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