When the finalists of this year’s Three Crowns Mum of the Year award stepped into D’Podium Events Centre, Aromire, in Ikeja, Lagos, they were not aware of which three of them would head to Zanzibar for a vacation.
Three Crowns is a leading Nigerian milk brand produced by FrieslandCampina WAMCO Nigeria PLC. It proudly concluded the 10th edition of its flagship mum wellness initiative, Three Crowns Mum of the Year.
The grand finale held on Saturday, October 25, 2025, at D’Podium Events Centre, Aromire, Ikeja, Lagos.
It was an interesting event and it has become a hallmark of recognition for mums in Nigeria, was a vibrant celebration of motherhood.
An Evening Of Celebration
Most importantly, it features engaging activities such as fitness challenges, and special performances.
Renowned media personality Bukunmi Adeaga-Ilori (Kiekie) hosted the event. It was an evening that brought together families, stakeholders, and brand enthusiasts in a shared moment of joy and appreciation for the role of mothers in homes.
Furthermore, the selection process began with a verification process by the Lagos State Lottery Commission, Federal Competition and Consumer Protection Commission (FCCPC).
Also, a live draw where 50 contestants made it to the semi finals before drilling to six contestants who went on to the grand finale.
Trip To Zansibar
The six finalists were evaluated at the grand finale by a distinguished panel comprising Bamike Olawunmi Adenibuyan (Bambam), Jamila Lawal, Ifedayo Durosinmi-Etti, and Fitness Coach, Ben Fit.
The judging criteria included physical wellness, mental acuity, emotional intelligence, and family engagement, all aligned with Three Crowns Milk’s commitment to promoting healthy mums and happy families.
Also, following the rigorous and inspiring selection process, Ugwu Edith Uzoamaka was announced the 2025 Three Crowns Mum of the Year, alongside May Wala (2nd place) and Nwakire Amarachi Ujunwa (3rd place).
Furthermore, they all won an all-expense-paid trip to Zanzibar, Tanzania and a one year supply of Three Crowns Milk while Anozie Joy Uzoma, Adebola Omowumi, and Mrs Animashaun Anuoluwapo took the 4 , 5 and 6 positions respectively.
All of them received premium home appliances and supply of Three Crowns Milk.
At the event, the Marketing Director, FrieslandCampina WAMCO, Maureen Ifada, stated: “This milestone edition reflects our enduring commitment to celebrating Nigerian mothers who embody love, resilience, care, and leadership within their families.
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“We remain dedicated to supporting mothers’ health and wellbeing — a cornerstone of family life and societal growth”.
The Marketing Manager, Three Crowns Milk, Chioma Otisi-Igwe, added: “Three Crowns Mum of the Year is more than a campaign, it is a platform that celebrates the unsung heroines of our homes.
“Every mother is a treasure, and we believe it is important to reward your treasure with recognition, wellness, and joy. This year’s finalists have truly inspired us all”.
As Three Crowns Milk marks a decade of celebrating motherhood via this campaign, the brand reaffirms its dedication to supporting Nigerian families through nutrition, empowerment, and meaningful engagement.
