The world’s leading diapers brought moms from different walks of life together to hang out and interact. While the high point of the session was a tour of the plant where the Diaper is produced, the session also offered the moms a chance to share small talks on their babies, and also get an opportunity to enjoy the new improved Pampers Baby Dry diapers designed with an in-built lotion.
The Pampers Baby Dry diaper comes with an in-built lotion that ensures that the baby’s skin is protected, by repelling wetness and absorbing the baby’s urine to keep the skin health. It offers a freshness to baby’s bum, ensuring that moms are worry free.`
Speaking on the session, Tolu Adedeji, the Brand Marketing Director, Procter & Gamble remarked that bringing the moms together at the plant was to stress the point of its ongoing #MomsKnowBest campaign. “At Pampers we understand that moms want a superior protection for their babies, and they also want to know how the brand they use on their baby is manufactured.
The Pampers Baby-Dry aggregates over 10 years of innovation of making sure that babies can enjoy not just a dry and comfortable night sleep, but a happy and healthy development as well,” she said.
Check out the video from the tour below